Why use a natural cosmetic?

A reaction to foreign substances in the body is not always an allergy. Our skin reacts sensitively to substances that are toxic and harmful to us, which is a perfectly normal defence.

Do you unconsciously poison yourself instead of taking care of your skin?

Beauty care is as old as human history. It is part of man's nature to make his external physique more beautiful and desirable, and it is also a mirror of our internal development programme, as an external manifestation of it.

In fact, it is this genuine aspiration that the beauty industry often manipulatively builds on. The other important factor is that, in the light of this, multinational companies dominate the cosmetics market in Hungary today, and their main objective is to make the highest possible profit - in other words, to make the highest possible profit with the lowest possible investment. The shelves of the shops are full of products from the most fashionable cosmetic brands, and most of the "miracle products" try to stand out with sophisticated packaging and loud advertising.

How does cosmetics marketing work in the world today?

For-profit companies like to use trendy active ingredients as their marketing flagships - such as thermal water, aloe vera, avocado oil or even gold - and their advertisements fly the secret formulas, the molecules, the super-active complexes promising miraculous effects.

Most women are under a lot of psychological pressure to try out cosmetics, but unconsciously - in most cases - they use a harmful mixture that inhibits the natural functioning of our skin, adds a lot of toxins to our body and can be addictive: without the "miracle products", our skin becomes extremely dry and tight.

They then blame it on the fact that we are ageing so quickly because of all the stress and we need more, better, more expensive products. But the reality is that our facial skin has become dependent on foreign oils and damaged by chemicals, and as a result, our facial skin thins over time, skin cell metabolism, nutrition and function are impaired, pathogens proliferate and damaged skin is even less able to protect our body from toxins.

The effect promised in advertisements, even if it may be spectacular in the short term, will definitely not be achieved in the long term. Perhaps we would have been better off not putting anything on.

What is usually contained in traditional cosmetics?

Water is usually followed by some petroleum derivative (Mineral oil, Petroleum, Liquidum Paraffinum - Paraffinum liquidum sterilisatum, Paraffin wax or Mineral wax, Vaseline, Petrolatum, Cera microcristallina, Ozokerite, Petrol Wax, Ceresin), which at first sight gives a velvety and soft skin surface, but in fact it coats the skin with an impenetrable thin film, impedes skin breathing and clogs pores. The main reason for their use is that they are incredibly cheap compared to vegetable oils, colourless and odourless, long-lasting substances, which is what makes them so marketable on a multinational scale.

The water and mineral oil derivatives are mixed with synthetic emulsifiers that, instead of helping to hydrate the skin, leach their own sebum from the skin cells, drying the skin even more. They may also contain chemical ingredients, thickeners, synthetic colours, fragrances and preservatives.

The end result is an incredibly cheap cosmetic that lasts for years, often costs more for the packaging than the product itself, and even with the extra marketing costs, is a fraction of what you end up paying for it in the store.

Ask about the risks and side effects... Because it's good to ask, but who?

Pharmacy "cure-alls" are also mainly made from synthetic and mineral oil-based substances, and pharmacists usually recommend products available from pharmacies.
Natural cosmetics have been in the public domain for a short time, so there are few professionals who can provide relevant and useful information.
Multinational companies are also defending their markets and are fighting a serious battle against natural cosmetics, a battle for which they have considerable financial resources.

As time goes by, we realise that it's best to be in the know about cosmetics ourselves, and fortunately we have plenty of opportunities to do so...

It is a great help that real natural cosmetics are mainly practiced by people with higher consciousness, and conscious people are always happy to share their knowledge with others. Natural cosmetics has a much longer history in Western European countries and fortunately there are already pioneers in Hungary.

If you want to delve deeper into the subject and learn the secrets of cosmetic formulation reading, you will have a harder time.

The ingredients of a cosmetic product are listed by manufacturers, under current legislation, under the INCI designation, in descending order of quantity. Even if your eyes can read the small letters, you will mostly see a series of unfamiliar Latin and English terms, which you can decipher, if you are lucky, with the help of databases on the Internet. And in most cases, only once you have bought the product.

If you do, it's worth knowing which - The most common toxic substances in cosmetics

As well as being aware of synthetic toxins, it is useful to recognise the efforts of many manufacturers still present in the market to deceive and mislead us. Knowing them gives us an even greater opportunity to make informed and confident choices.

Most manufacturers with a profit motive have quickly recognised the growing demand for natural cosmetics and their increasing popularity: these companies are keen to exploit natural ingredients in their marketing campaigns for financial gain, which is worth paying attention to. How?

The product packaging may say "originals" or "naturals" in large letters, while the INCI list includes many synthetic substances.
The packaging is illustrated with beautiful fruit or flowers and the name of the trendy, valuable natural active ingredient is in large letters. And if you scroll through the INCI list you'll find that it does contain some of the natural ingredient, but probably only a tiny amount, because often the list is scrawled in the middle (usually 1-2%) or at the back (usually 0.1-0.3%). In such cases, the natural substance is almost alibi-listed in the cosmetic.
In other cases, the active ingredient of the illustrative fruit or flower is not even listed in the INCI, but is merely present in the product as a synthetic fragrance, dazzling the consumer.

In the long term, we can be most confident that we are using a good cosmetic if we have a sense of trust in a manufacturer. The main criteria for this are clear and correct knowledge of the manufacturer and the cosmetic, and this is of course supported by visible expertise, the quality of the ingredients used and knowledge of the manufacturing process. That is why we try to provide you with complete and useful information on our website.

When is a cosmetic natural? When is a product pure?

made from natural ingredients
their raw materials are of pharmaceutical grade purity, and are mainly organically grown plant materials
made with cold-pressed vegetable oils, free of solvents and impurities
contains no synthetic colouring or fragrance
manufacturers avoid the use of harmful substances, chemicals and synthetics for optimal skin tolerance
avoid the use of dead animal materials and oppose animal testing
no genetically modified ingredients are used
the satisfactory shelf life of the products is ensured by the plant extracts, distillates, modern germ-free production technology and hygienic packaging
recyclable and hygienic packaging materials are used
responsible manufacturers help us to be informed by including the ingredients of cosmetics in plain language on their websites and on the packaging

We produce our high-tech cosmetics with this approach.

We strive to buy Fair Trade ingredients, prefer organic farms and our cosmetics are Vegan (no animal ingredients).